BRAND Ultimate Direction

The OG's - Inventors of the Hydration Pack circa. 1985

Ultimate Directions' have DEEP roots in the outdoor industry as the innovative inventors of the hydration pack in 1985, Ultimate Direction demanded focus on products that fit and function better than anything else on the market. For 30 years since, they have redefined the industry through product designs that improve performance and enjoyment for self-propelled adventurers of all levels. They made it - everyone else copied. UD work with top athletes around the workd to test and develop products. Bringing their team knowledge and experience from the world’s toughest environments, ensures each product they make improves the performance and enjoyment for all adventurers. Legends.