BRAND Inov8

Ambition in Motion

Forged in the fells and mountains of the English Lake District in 2003, Inov8 are an ambitious and innovative sports brand. Across their three categories of Run, Walk and Gym, they neither over or under engineer, in the belief that nature knows best.
Their products and innovations are developed to enable 'the flow' - a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment. This allows runners, walkers, hikers and gym enthusiasts to go faster, or longer again. Inov8 are known for purposeful design decisions that strike a precise balance between the body and the environment to enable a more fulfilling sporting experience. Throughout their 20+ years, they've led the way and been rewarded with many prestigious awards. The Lake District continues to be their home, testing ground and design centre.